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Royal Cornwall Hospitals NHS Trust

Making patient communication clearer and more compassionate.

The NHS has a tough job, and effective, human communication is at the core of providing the best possible care for their patients. So I was thrilled to begin working with the Trust, alongside design agency 20/20, back in 2013 to help them stick their stake in the ground with a new brand that better reflected their values. Since then, I’ve helped them develop a number of communication strategies and provided support to their communications and web teams to make them happen.

Their goals

  • Help the Trust communicate better with patients
  • Improve the public perception of the Trust

Our Strategy

  • Create a strong brand that reflected their values

Our Tactics

  • Brand and writing guidelines
  • Assist in the roll out across the Trust
  • A new website
  • Various copywriting (Patient booklets and leaflets)
  • New staff intranet

“Amy is brilliant to work with and we consider her a core part of our team. Amy has worked alongside us to deliver a complex NHS public website which has received excellent feedback from patients and the wider NHS. She has excellent communication and technical skills alongside a clear focus on the customer and intended audience and we continue to work with Amy on a number of important transformational projects.”

Garth Davies, Associate Director for Communications and Engagement, Royal Cornwall Hospitals NHS Trust