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The Wave Project


Changing lives through surfing

Meet the Wave Project, a charity very close to my heart. They help change the lives of vulnerable young people through surfing. I’ve volunteered with them for five years now and it’s life-affirming stuff to see the difference it makes to people’s lives.

I began working with the Wave Project in 2014 after they’d expanded rapidly and desperately needed help to nail their communications strategy.


Their goals

They wanted to position themselves as a leader in surf therapy and go from local community interest company to respected national charity.

Our Strategy

We needed to get their communications organised and consistent, so that we could make a lot of noise with limited resources. Just to make things extra tricky, they had seven projects all over the UK being run by remote teams.

Our Tactics

Over the course of almost two years, we completely overhauled their comms process, including;

  • Brand and communication guidelines
  • Training and mentoring project coordinators to deliver their own local comms
  • Rebuilding the website
  • Social media and email marketing strategies
  • Stakeholder relations
  • Process design and implementation
  • Printed communications
  • New brand, website and comms strategy for national fundraising event

“Amy is an extremely talented communications specialist who helped The Wave Project to engage hundreds of new volunteers and supporters in a short timeframe. She helped to professionalise the charity’s communications output without losing any of its personal flavour, which resulted in a big increase in engagement across social media and the website. Amy also improved our communications strategy which helped to increase donations and individual giving, and improved internal communications between staff. She was lovely to work with and we would be happy to work with her again.”

Joe Taylor, CEO, The Wave Project