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WG Ltd

Delivered in collaboration with Mike Hewett

Changing the way the construction industry works

Tired of the cowboy builder image, WG Ltd’s founder, Will Gaze, believes there’s a better way to run construction projects – with transparency, collaboration and proper preparation – so that they actually finish on time and on budget, with a lot less stress for clients. For four years, Will had grown his business solely through referrals. But finding, and winning more new projects was taking up a huge chunk of their time, and their profit! It was time to scale in a more sustainable way.

Their goals

  • Win higher value projects (move from five to six figure projects)
  • Attract their ideal customers
  • Improve efficiency within the business
  • Create a stress-free, and delightful, customer experience

Our Strategy

  • Create a strong brand that resonated with WG Ltd’s ideal customers
  • Redesign the sales process from the ground up
  • Improve communication processes to save the business time and money

Our Tactics

  • Brand guidelines
  • Corporate brochure
  • website planning and copy
  • Step-by-step systems
  • A completely fresh approach for proposals
  • Training for the team
  • Templated documents and emails
  • New lead tracking and reporting processes

The Results

  • Average project value well into six figures
  • Conversion rate for estimates increased from one in five, to one in two
  • A much more efficient team and happier customers

“Amy is a real professional with a wealth of talent in communication strategy and copywriting. She is always a joy to work with and provides a first class service. Her input has helped our company to expand and put us on the map. The results have been a huge improvement of our lead conversion rates and much happier customers. We definitely recommend her!

Will Gaze, Managing Director, WG Ltd